Montfort, Nick (Popularity: )
http://nickm.com/ Theorist and author/developer specialising in interactive fiction, often in the crossover between game and literature. Games, fiction, publications and links.
Yee, Nicholas (Popularity: )
http://www.nickyee.com/ Research is both quantative and qualitative, and is particularly centred on players of EverQuest and other Massive Multi-Player Online Games.
)
