Leading Dutch communications firm has amplified its UK presence through the acquisition of a high-profile UK consultancy. This development denotes a significant advance in the Dutch firm’s expansion strategy; it extends not…
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JP Morgan Chase’s CEO, Jamie Dimon, has praised the application of the OODA loop (observe, orient, decide, act) for aiding corporate growth. This principle helps organizations stay nimble, fostering innovation, and hastening…
The much-anticipated Agency Business Report rankings are out! These rankings offer a detailed view of the evolving public relations industry, showcasing both the triumphs and tribulations experienced by agencies over the previous…
The latest Agency Business Report, which ranks PR agencies based on various metrics, has now been released. This report, highly valuable to the sector, offers insights into current trends and portrays a…
Threads, a new social media company, has had an auspicious first year, gaining support from Meta and growing in size and functionality. It’s tapped into a strong desire for privacy and exclusivity,…
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Artificial Intelligence (AI) has earned a substantial place in our society, impacting several sectors such as healthcare, retail and finance, and largely transforming the way we conduct our daily lives. Technologies like…
Technological strides have stirred conversation about artificial intelligence (AI) taking over professional roles. Although there’s worry about job security, AI is mostly about helping rather than replacing human labor. This can be…
In a recent study published in the Journal of Marketing, it was discovered that smaller influencers often use more informal, personalized language in their promotional content, resulting in a closer relationship with…
Over the past year, the emphasis on Made-For-Advertising (MFA) websites has dramatically increased due to industry investigations revealing their questionable inventory presentations. Consequently, MFA sites have been under constant scrutiny and further…
New research challenges the widely-held notion that influencer popularity and large follower counts are key to impactful social media partnerships. The study indicates that social media users often trust endorsements from influencers…