we offer

Integrated
media insights

Impact is not just a media monitoring company, we help you make sense of news and conversations that affect your reputation. We keep our ears to the ground so that you can keep your head held high.

 

Public Relations   |    Public Affairs  

 

2023 Newspaper Visibility Ranking – Exclusive Impact Research & Measurement Report

Which companies received the maximum headlines in 2023? PRmoment India joined hands with Impact Research & Measurement Pvt. Ltd. (IRMPL) to find out.

Examining the Impact of Fake News: Media Analysis on Alleged Death of Poonam Pandey

Planned and implemented by Schbang, a creative, media & technology transformation company with a digital heart; as it calls itself on LinkedIn. The campaign was implemented pro-bono for fashion, beauty and lifestyle portal Hautterfly.

WMIC23 Live Podcast

Join hosts Vlado Petkov (Identrics) and Alicja Bors (Ruepoint) in the latest episode of FIBEP Media Intelligence Explained podcast, as they explore the dynamic world of media intelligence and the transformative impact of advanced AI technologies!

40 Young Turks – Class of 2023

In our endeavour to recognise the emerging leaders in Public Relations and Corporate Communications, Reputation Today is delighted to present the Class of 2023 of 40 Young Turks – in partnership with Impact Research and Measurement

Live webinar for PRCAI members

PRCAI Engage invites you for session on “Maximizing Impact: Harnessing Communication Measurement as a Strategic Planning Tool”

From "The Impact Blog"

It wasn’t uncommon for PR professionals to ignore measurement a few years ago. However, things are changing now. Today, despite calling for a monitoring discussion, PR professionals bring up measurement questions also in the same discussion.

From "The Impact Blog"

How do the changes in Barcelona Principles 3.0 affect your measurement program

From "The Impact Blog"

Improving your Home WIFI. Importance of a good WIFI setup has increased manifold during the current WFH scenario. This post will help you create a rock solid WIFI at home. Aseem wrote this post to share how he was able to help some of his friends, solve the internet issues at home.

What we do

Our services are designed to offer maximum value to the Public Relations and Public Affairs Professionals. Many accountants, consultants, marketing professionals, VCs and legal experts also use our services.

Print Monitoring

Impact offers you the most comprehensive print media coverage in India.
50+ cities
18 languages

Online Monitoring

Impact continuously analyses the online media space to identify which online sources should you be monitoring for maximum Impact. This helps you stay away from clutter and focus on the relevant sources.

Social Media Monitoring

We know how a PR professional needs to listen to social media conversations and how its different from the social media monitoring needs of CRM or product marketing professionals.

TV Monitoring

Working with our partners, we monitor Indian TV News Channels for you.

Research & Measurement

The more you make sense of the news that impacts you, greater the influence you have on your organization’s communication outcomes and in turn your media ROI.

Outsourcing

Our clients in United States and Europe have already experienced the tremendous benefit of the fact that we know this business as well as any one in the world. When you talk to us, we talk your language as it is our language too!

how do we learn

Other than our clients, who keep us on our toes with new challenges, we have formal relationships with several Industry and Academic bodies. These relationships help us learn and service our clients better. Impact is a member of all these bodies.

www.amecorg.com

International Association for the Measurement & Evaluation of Communication

www.fibep.info

Federation Internationale des Bureaux d’Extraits de Presse

www.prcai.org

The Public Relations Consultants Association of India

www.auditbureau.org

Audit Bureau of Circulations (ABC)

How are we different

Everyone has access to same data and similar technologies these days. Its our beliefs, capabilities and experiences that set us apart from other companies operating in this space.

Here are some examples of our approach to communications monitoring and measurement that are loved by our clients.

Integrated Listening

We not only tell you if a particular newspaper wrote about you in their print edition, we also monitor if the same newspaper talks about you on their website or their twitter handle mentions you in a tweet. And we bring it all, together, in one integrated view.

Integrated STATS

You can see your media visibility metrics across print, online and twitter also in the one interface.

Knowledge Nuggets

We create and present insights in “small” knowledge nuggets that are easy to read, understand and apply in your campaigns.
Our “DidYouNotice” reports and “SmartDASH” can get you ready for an elevator test in just 5 minutes.

Specialised Twitter Monitoring Bundle

We understand that PR professionals need a different Twitter monitoring solution as compared to Customer Service/ CRM or Marketing team members. Therefore we created a specialised Twitter Monitoring Bundle for PR Professionals.

STATS that allow better insights

We understand that you may want to monitor all mentions including passing mentions, but you will like to measure only the prominent mentions. Therefore our stats provide you views for “All Mentions” as well as “Only Prominent Mentions”.

Integrated Mobile App

We offer mobile apps for both iOS and Android. The apps offer PUSH notifications as well as access to dashboard and your news coverage.

Alerts via WhatsApp

Happy to share that our alerts service has received formal approval from WhatsApp. This allows us to send alerts to our clients via WhatsApp. These are very useful during crisis as well as proactive events.

REPORTS - myCHARTS

myCHARTS reports offer a monthly analysis of all your media outputs. While we design them manually the first time, they are fast and cost efficient thanks to being completely technology driven afterwards.

NewsTILES

For your team rooms and large displays, we offer NewsTILES that offer real-time view of the news developments on your company and the competition.

TWO LEVEL CUSTOMER SUPPORT
Every client is supported by two levels of customer support teams. These teams take care of client queries, training, scope change requests, quality checks and more.

to learn more (or)
ask for a trial

Drop us a note on contactus@impactmeasurement.co.in
OR
fill the form below and we shall reach you.