Airbnb senior creative finds a home at Cossette
Driscoll Reid will spearhead the shop’s Toronto and Vancouver output as CCO.
Love & Nudes, McCann pick up 2024 SIA Grand Prix for “Stage Zero Collection”
Rethink picked up the most Golds among Canadian ad agencies at this year’s SIA Awards.
Canadian Olympic Committee launches campaign for 2024 Games
The new creative features stars Michael J. Fox and Celine Dion.
KitKat seeks to break from the conventional
The Nestle brand wants to tell Canadians that there is no one way to enjoy its chocolate.
Sandman dreams up its first major campaign in two decades
The Northland Properties hotel chain is touting value as it looks to build awareness.
Marketers on the Move: Tropicana adds marketing leads
Plus, Wet’n’Wild Toronto names new head of marketing.
Industry Moves: Camden appoints new Montreal GM
Plus, FleishmanHillard HighRoad names a new VP of public affairs.
Lune Rise Farms celebrates 4/20, but in the A.M.
The brand is shining a light on the legal cannabis industry.
Kobo unveils colour e-readers through animation
The tech is designed to bring digital reading closer to the print reading experience.
Procter & Gamble reports flat earnings
The CPG continues to invest in “reach, and frequency with strong quality of communications.”
Compassion meets expertise in Pet Valu brand campaign
The retailer shows its staff is emotionally invested in customers’ furry friends.
Penguin Random House tackles declining children’s literacy
A multi-sensorial reading app aims to make story time more immersive.
Pizza Pizza rolls out LTO for 4/20
The brand is highlighting new products targeting cannabis users.
Industry Moves: True Independent Holdings joins Meet the People
Plus, Wild Card Promo hires Mosaic vet.
