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Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, and resource allocation.
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| URL: |
http://www.mktgeng.com/
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| Title: |
Marketing Engineering |
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| Description: |
Computers, Software, Marketing, Market Analysis - Lilien and Rangaswamy: Marketing Engineering. Software tools and books for decision making by Gary L. |
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Lilien and Rangaswamy: Marketing Engineering (Popularity: ): Software tools and books for decision making by Gary L. Lilien and Arvind Rangaswamy. Includes geodemographic, cluster and conjoint analysis, ...
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