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In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy.
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http://www.kdnuggets.com/gpspubs/kdd99-est-ben-lift/index.htm
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| Title: |
Estimating Campaign Benefits and Modeling Lift |
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Computers, Software, Databases, Data Mining - Estimating Campaign Benefits and Modeling Lift (Overheads). In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. |
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Digging Up $$$ with Data Mining - An Executive's Guide (Popularity:  ): Tim Graettinger. Data mining creates information assets that an organization can leverage to achieve these strategic objectives. In this article, ...
Bank Of Montreal Mines Knowledge From Data (Popularity: ): Jan Mrazek says privacy and performance are key issues in business intelligence and data mining for the Bank of Montreal.
Market Mining Tools (Popularity: ): A variety of modeling technologies to create response, retention, and valuation models and marketing analyses. These include Statistical Networks, Linear ...
About.com on Data Mining (Popularity: ): About.com presents a collection of original feature articles, net links, forum discussions and a chat room dedicated to data mining ...
Data Mining Resources (Popularity: ): A collection of Data Mining links edited by the Central Connecticut State University
E-Mining Myth & Magic: Using Data Mining Successfully (Popularity: ): by Michael Meltzer
The Data Mine (Popularity: ): Launched in April 1994 to provide information about Data Mining (AKA Knowledge Discovery In Databases or KDD). A Twiki site ...
DSS Lab (Popularity: ): Includes articles and guides from some of the top applied data miners including Erik Thomsen, George Spofford, and Michael Berry
Distribution Analysis module for PostgreSQL (Popularity: ): Graphical parameter distribution and function relations analysis software for PostgreSQL
Tyson Software (Popularity: ): Flagship product, The Query Tool, a data mining application that performs data analysis upon any SQL database. Data can be ...
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Classification Tree in Excel (Popularity: ): A small Excel based freeware to build Classification Tree models in Excel. Uses C4.5 algorithm. Very easy to learn and ...
Market Mining Tools (Popularity: ): A variety of modeling technologies to create response, retention, and valuation models and marketing analyses. These include Statistical Networks, Linear ...
Enterprise Miner (Popularity: ): SAS Institute's entry to the world of data mining: Enterprise Miner. Site contains white paper for download describing Enterprise Miner ...
Bank Of Montreal Mines Knowledge From Data (Popularity: ): Jan Mrazek says privacy and performance are key issues in business intelligence and data mining for the Bank of Montreal.
ICDM-2005 (Springer) (Popularity: ): 5th Industrial Conference on Data Mining ICDM´2005 , Leipzig, Germany, 01 - 02 July 2005
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