Estimating Campaign Benefits and Modeling Lift (Overheads) - In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population.


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Category: Main » Computers » Software » Databases » Data Mining	UPDATE INFO \| REPORT BROKEN LINK
Estimating Campaign Benefits and Modeling Lift (Overheads)	Popularity: Hit: 89

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	In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population. We present a methodology for initial cost/benefit analysis and present surprising empirical results, based on actual business data from several domains, on achievable model accuracy. Sponsored Links:
URL:	http://www.kdnuggets.com/gpspubs/kdd99-est-ben-lift/index.htm
Title:	Estimating Campaign Benefits and Modeling Lift
Description:	Computers, Software, Databases, Data Mining - Estimating Campaign Benefits and Modeling Lift (Overheads). In assessing the potential of data mining based marketing campaigns one needs to estimate the payoff of applying modeling to the problem of predicting behavior of some target population.
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