Mastercard’s Cheryl Guerin: Blending Content with Commerce for Impactful Engagement
MIAMI — In a digital age where the lines between content and commerce continue to blur, Mastercard is seizing the opportunity to innovate for impact, especially for small businesses. In this video interview with Beet.TV at the POSSIBLE conference, Cheryl Guerin, EVP of Global Brand Strategy & Innovation at Mastercard, shares her insights on how the company is harnessing live experiences to benefit smaller enterprises and create a symbiotic relationship between storytelling and selling. Leveraging Live Experiences for Small Businesses "It's like this dream of content and commerce fully coming together in the best way [...]