In today’s digital age, where information is readily accessible, and data breaches are on the rise, ensuring the privacy and security of customer data has become a top priority for businesses. As a business owner or a marketer, you have a legal obligation to protect your customers’ sensitive information from unauthorized access or misuse. This not only helps build trust with your customers but also keeps you compliant with applicable laws and regulations.
In this blog post, we will explore the key steps you need to take in order to fulfill your legal obligations when it comes to Protecting sensitive data safeguarding client information
Obtain Consent for Data Collection and Usage
One of the primary obligations you have as an e-commerce business is to obtain explicit consent from customers before collecting and using their personal information. Consent must be freely given, specific, informed, and unambiguous. You should clearly communicate the purpose of data collection, the types of data being collected, how it will be used, and whether it will be shared with any third parties.