Penguin Random House tackles declining children’s literacy
A multi-sensorial reading app aims to make story time more immersive.
Pizza Pizza rolls out LTO for 4/20
The brand is highlighting new products targeting cannabis users.
Industry Moves: True Independent Holdings joins Meet the People
Plus, Wild Card Promo hires Mosaic vet.
Frictionless convenience store Aisle 24 opens another Ontario location
The brand’s CEO talks about its continued growth.
J.P. Wiser’s hosts cross-border hockey game to build U.S. interest
The event was set up to build the Canadian whisky’s brand south of the border.
NPower Canada celebrates alumni stories after broadening its reach
The non-profit offers free job training programs in tech.
Mini-Wheats celebrates small wins in a big way
With support from Leo Burnett Canada, the Kellogg brand is doling out trophies for everyday tasks.
CCM owner is not sticking around
The hockey gear manufacturer is being put up for auction by Toronto equity buyer Birch Hill.
Quaker wants to show it’s there for its customers’ big days
The PepsiCo brand launched a photo exhibition that highlights 100 real-life stories.
Molson Coors has big plans for Madri beer
The brewer is taking a 360 approach with transit OOH in three major markets.
The 35th Agency of the Year kicks off with a show of hands
Strategy is asking shops to register before bringing their work forward for judging.
Jason Dubroy unveils The Commercery
The new connected commerce consultancy is based on what he calls “opportunity science.”
Pollin looks to smash the stigma around infertility
Agency partner Diamond reminds would-be parents that infertility is natural.
Marketers on the Move: Molson Coors vet to lead Whitecaps marketing
Plus, CG Wealth Management names a new VP of marketing.
