Win with Data-Driven Positioning

Define and Differentiate Your Winning Category

Imagine your entire team going to market with a category and differentiation that you’re confident motivates your market.

Imagine telling your board, leadership and sales team that your positioning has been tested to win with customers and prospects.

All this is possible with our data-driven process, proven to align your leadership team, set you apart from competitors, and zoom in on the story that streamlines sales.

What Do Sinch, Nutanix, Snowflake, Databricks and Thoughtspot Have in Common?

They’re all positioning leaders.

Insights

Spotlight

Gwen Lafage joined Sinch in 2021 to take on the enormous task of driving the company’s global brand after multiple acquisitions. Learn how Gwen is building a category worth $2.6B in annual revenue.

Read More →

Spotlight

As the new CMO at Nutanix, Mandy Dhaliwal was tasked with positioning and marketing the massive transformation of the company's business model. Get to know Mandy and how she approached it.

Read More →

Spotlight

Snowflake CMO Denise Persson grew four startups beyond $100M. Her current success, Snowflake, broke the record as the largest software IPO in history. Its value has since grown to nearly $45B. How did she get there? We found out.

Read More →

Spotlight

Ali took the helm as Databricks CEO in 2016 and aimed to grow the series B startup by commercializing Apache Spark that he helped create. Databricks is now the fourth-largest private, venture-backed U.S. company with a $43B valuation.

Read More →

Spotlight

When Scott joined ThoughtSpot as CMO the company had no revenue and 40 employees. Today this data unicorn has over $100M in revenue and a $4.2B valuation. How did he do it? We asked.

Read More →

Spotlight

Is it Time for You to Reposition?

Learn the 7 common signs we’ve seen over the past 25 years, what works and why.

Data-Driven Positioning is Your Foundation for Growth

Data-Driven Wins

“ZOOM was a great sparring partner in defining the category and ensuring it resonated with the market in a very objective way.” —Natasha Sandoval, SVP Marketing

“I love the data-driven process. You know at the end, you’ll get to the best positioning for you. I would recommend ZOOM to any CMO out there.” —Denise Persson, CMO

“ZOOM really pushed us to think much bigger and bolder than we could’ve done internally on our own. We’re confident where we landed.” —TJ Waldorf, CMO