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Sports sponsorship is more than just visibility on a sports venue. It’s the entrance into a world that offers the full range of communications and an emotional access to your customers. In ’09, only 29 percent of survey respondents judged it to be a nine or 10 on a 10-point scale of value, placing it outside the top 10 benefits; this year, that figure was 40 percent, placing it fourth. URL: http://www.sportssponsorship.posterous.com Location: Germany - Barlin Title: Sport Sponsorship Image: Description: According to IEG’s recent survey, category exclusivity remained the sponsorship benefit most valued by sponsors, while the right to promote a co-branded product or service with a sponsored property climbed dramatically up the list of most important rights. Specialized in: Category Exclusivity - Sponsorship Benefit - Climbed Dramatically - Most Important Rights

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