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Book by Paul Hawken, Amory Lovins, L. Hunter Lovins, about a new business model for responding to changes in our society. Book excerpts, reviews, and downloadable chapters available. URL: http://www.natcap.org/ Title: Natural Capitalism-Creating the Next Industrial Revolution Image: Description: Most businesses still operate according to a world view that hasn't changed since the start of the Industrial Revolution.Then, natural resources were abundant and labor was the limiting factor of production. But now, there's a surplus of people, while natural capital--natural resources and the ecological systems that provide vital life-support services--is in decline and relatively expensive.The next Industrial Revolution, like the first one, will be a response to changing patterns of scarcity. It will create upheaval, but more importantly, it will create opportunities. Business must adjust to these new realities.Innovative companies are already doing just that. They're profiting and gaining decisive competitive advantage--and their leaders and employees are feeling better about what they do, too. They're in the vanguard of a new business model: natural capitalism.Authors: Amory Lovins, Hunter Lovins, and Paul Hawken Specialized in: Natcap - Natural Capital - Natural Resources - Amory Lovins - Hunter Lovins - Paul Hawken - Industrial Revolution - Natural - Capitalism-creating - Industrial - Revolution

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